CASE STUDIES / SUSAN LIEU
CLIENT
Susan Lieu
INDUSTRY
Author, performer, activist, & absolute legend
SERVICES
Brand Messaging, Identity Design, Web Design, Creative Direction
SUMMARY
Uncaging a legend: Susan Lieu’s personal brand
When multi-hyphenate storyteller, activist, and author Susan Lieu came to us, her website and branding were a shadow of her true self — serious, subdued, and completely lacking the electric energy that makes her, well, Susan Lieu.
So we flipped the script. Bright, bold colors. Playful typography. Show-stopping photography. Copy that crackles with confidence. The result? A brand that feels just like Susan: fun, irreverent, deeply human, and impossible to ignore.
KEY TAKEAWAYS
Be impossible to ignore
The instinct to blend in is natural, but how can you make waves in a sea of sameness? Owning your voice, your quirks, and your story without apology is where the real power lies. Dare to be different, and you’ll become impossible to ignore.
Images with impact
There’s a big difference between a nice headshot and a photo that truly feels like you. Ditch the cookie-cutter and lean into images that capture your energy, personality, and tell your story.
Own the spotlight
When you proudly sing your own praises, you take control of the narrative. Confidence isn’t arrogance — it’s owning your achievements and celebrating the perspective that matters most, yours.
“They were able to understand me and capture my essence in a way I could never articulate on my own.”
"NiceTiger asked the right questions and came back to me with compelling content at lightning speed. They were able to understand me and capture my essence in a way I could never articulate on my own. They took my vague vision and then transformed it into verbal and visual brilliance, knocking it out of the park. NiceTiger is a delight (and a hoot) to work with. 100% recommend. No regrets."
– Susan Lieu
AUTHOR, ACTIVIST, & INSPIRATIONAL SPEAKER