CASE STUDIES / BIRTHSMARTER
CLIENT
Birthsmarter
INDUSTRY
Health Education
SERVICES
Brand Strategy, Brand Messaging, Identity Design
SUMMARY
The Power of Clarity: Birthsmarter's Success Story
Birthsmarter, founded by Ashley Brichter in 2019, is transforming the prenatal education space with empowering classes for expectant parents. While the brand had gained a loyal following, it lacked the professional refinement needed to resonate with a broader audience, particularly expectant fathers.
We refreshed the visual identity with a vibrant, inclusive color palette and streamlined typography, creating a modern yet approachable feel. Additionally, we refined the brand voice to be clear, relatable, and intellectual, appealing to conscientious couples seeking authentic, non-judgmental conversations about pregnancy.
KEY TAKEAWAYS
Embrace authenticity
A genuine brand identity attracts the right audience. By refining her messaging, Mimi connects deeply with women seeking empowerment, making her services more appealing to those ready for transformation.
Cultivate consistency
A clear brand strategy ensures uniformity across all platforms. With a cohesive visual and verbal identity, Mimi enhanced her online presence, allowing her to communicate her mission effectively and resonate with clients.
Enhance engagement
Thoughtful design improvements can significantly elevate user experience. By creating an inviting and intuitive website, Mimi encourages her audience to explore her offerings and engage fully.
"They just really nailed it!”
“We stayed true to Birthsmarter’s essence while making small tweaks that made the brand much more accessible. I felt supported by the team, knowing my priorities were always front and center, even when I wasn’t pushing them forward. There was so much bang for my buck!"
– Ashley Brichter
FOUNDER, BIRTHSMARTER