CASE STUDIES / BAKEHOUSE BREAD COMPANY
CLIENT
Bakehouse Bread Company
INDUSTRY
Food & Beverage
SERVICES
Brand Strategy, Brand Messaging, Identity Design, Packaging
SUMMARY
Refreshing Bakehouse Bread Co. for the Next Generation
When Nancy and John McKearney reached out to refresh their three-decade-old brand, we embraced their rich heritage and playful spirit, crafting a strategy to secure their future while staying true to their roots. From refining their brand story to updating their packaging and website, every touchpoint was designed to reflect the joy baked into every loaf.
A fresh identity and story helped Bakehouse connect with a new generation of shoppers — without losing the charm that made them a household name. The result? A brand as warm and welcoming as their beloved breads.
KEY TAKEAWAYS
Build your roadmap
A well-defined brand guide is crucial for maintaining consistency and clarity in a brand’s identity and strategy, serving as a roadmap for future growth and decision-making.
Honor brand heritage
Modernizing a brand should honor its history and equity. Striking a balance between staying current and preserving valuable core characteristics ensures a smooth transition while attracting new customers.
Amplify your spirit
Identifying and enhancing a brand’s spirit is essential for connection. For Bakehouse, this spirit is all about joy and family, using playful packaging and wordplay to elicit smiles.
"When I started working with Judy, I thought, ‘Where have you been all my life?’ The branding deck has made a huge difference, and I carry it with me everywhere."
– Nancy McKearney
CEO, BAKEHOUSE BREAD COMPANY