CASE STUDIES / BNOW™ CONSULTING
CLIENT
Barbara Boselli, bnow™ Consulting
INDUSTRY
Leadership Development, Executive Coaching
SERVICES
Brand Messaging, Identity Design, Web Design, Creative Direction
SUMMARY
Amplifying Barbara Boselli’s leadership at bnow™.
Despite Barbara’s success and undeniable expertise, her brand and messaging lacked clarity — failing to set her apart in a highly competitive industry. Humble by nature, she downplayed her presence, reluctant to showcase herself too prominently in her marketing.
We collaborated to refine her messaging, emphasizing her distinct leadership style while subtly incorporating elements of her holistic approach. We also brought Barbara front and center, making her a strong presence across her site with polished photography that radiates with charisma. To complete the transformation, we refined her logo, expanded her color palette, and built an easy to navigate website that reflects the powerhouse behind bnow’s life-changing offerings.
KEY TAKEAWAYS
Embrace the spotlight
Showcase your personality in your marketing and hold nothing back. Bringing your authentic self to the forefront adds an undeniable human touch, allowing you to build a deeper bond with your audience.
Don’t bury the lead
You’ve got a powerful message to share — don’t hide it! Put your core values and key offerings front and center, so visitors can instantly connect with what you stand for.
No more walls of text
A wall of text can intimidate even the most avid readers. To keep your audience engaged and ensure your message hits home, use a strong visual hierarchy that guides them through your content effortlessly.
“It was a pleasure to work with the team. They were incredibly flexible and responsive. It’s nice to have a website that truly reflects who I am that is beautiful and easy to navigate.”
– Barbara Boselli
FOUNDER & CEO, BNOW™ CONSULTING